Helping to Make Our Country Great
CANADA – This Canada Day, we would like to commend our REALTORS®, Brokers and staff for their efforts to advance this profession as well as improve their communities. We want to celebrate your efforts! When you volunteer, organize and attend events that raise funds and awareness, or donate to your favourite charity, you can simultaneously shine a light on your business and a good cause. Contact Sutton Spirit to have us write your story for you!
Your news will reach local media and Sutton REALTORS® and Brokers in your region. We also feature your story on the Sutton Spirit website and in our annual booklet, which is delivered to more than 200 offices across Canada.
From food bank drives to little league coaching, Sutton members are a force for positive change! If you are looking for ideas, please visit www.suttonspirit.com to see what your colleagues have been doing. Other great sources of inspiration are charity websites. Most of them make it easy to sign-up for volunteer opportunities and events such as golf tournaments and bike rides and often provide online fundraising options.
Your involvement not only feels good and helps others; research has shown that it offers some unique networking and marketing benefits. A report in the August 2012 edition of Real Estate Broker’s Insider revealed that donating time and/or money allows REALTORS® to be seen as genuine contributors to their communities.
Greg Zadel, a prominent Colorado broker featured in that report, notes that charitable work “gets you out there and in front of people in a different light.” He donates a portion of each transaction and also provides scholarships to students.
Consider ways to leverage your community involvement with these tips:
Explore novel ideas to generate participation, funds and awareness since media like to run stories about things that are unusual or humorous.
Choose a project that allows you to explore your interests and talents.
Pool your efforts, when possible. If everyone in your office works for the same cause, you’ll achieve impressive results.
To help boost participation with free, advance coverage, contact Sutton Spirit a few weeks before your event.
Sutton is a 100% Canadian-owned and operated company with more than 9,000 REALTORS® in over 200 offices nationwide. To find out more about Sutton, visit www.sutton.com. To learn more about Sutton Spirit, visit www.suttonspirit.com.
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